This is proposed charter for a new Private #Advertising Technology Working Group, set to specify web features and APIs that support advertising while acting in the interests of users, in particular providing strong privacy assurances. w3.org/2022/08/PROPOSED-PATW…
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Aug 24, 2022 · 12:06 PM UTC
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This charter follows the incubation work done in the existing Private Advertising Technology Community Group
w3.org/community/patcg/
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.@Chronotope who has been co-chairing the Community Group will present this ongoing work at our #w3cdevs2022 meetup
Meet this year's speakers: @rachelandrew, @TerribleMia, @Chronotope and @gregwhitworth, on topics related to #CSS container queries, private #advertising, #OpenUI and #interop2022 #w3cdevs2022
w3.org/2022/09/meetup/speake…
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The group will develop a specification for Private Attribution Measurement, which would enable to privately measure advertisement attribution/conversion rates without revealing whether any individual user converts or not. github.com/patcg/private-mea…
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One proposal for such a specification is Interoperable Private Attribution (IPA) github.com/patcg-individual-…
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That work itself has been inspired by previous proposals in this space, the Attribution report API github.com/WICG/attribution-… and Private Click Measurement webkit.org/blog/11529/introd…
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