As with “guys”, I can’t say I’m offended by the use of “software craftmanship”, with the very likely reason being that I’m a man. But I’m not at all offended by people who don’t like the term because they feel it excludes them, and will simply avoid using it in the future.

Im portuguese the translation of "craftmanship" is different depending the gender to whom it is applied to, and there is a neutral way as well.