I agree that an iPhone is still a nail (a commodity like every other phone). But only that nail has that feel, attributes, ARKit, FaceID
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I think, I start to get it. I guess, I had some miss interpretations about the meaning of commodity.
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My understanding is based on this article: blog.gardeviance.org/2015/09… Now Iβ€˜m confused Wardley defines Commodities as undifferentiated
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That is what the smart article says. The queues before the stores, ARPU, and guidance says: Apple is not in the market for commodity
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After reading both, I would tell the story this way: For smartphones the iPhone was the first innovation as a product.
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Android was the second innovation, that made smartphones commodity by enabling competition.
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So, in that model there would be no products as soon as there is viable, symmetric competition?
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Usually yes, but Apple proves you can. Sounds like an irrational behavior by customers πŸ˜‰.
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Never understood this line of reasoning. Their customers are irrational? Really? Apple continues to offer something that people want to buy.

Nov 3, 2017 Β· 11:35 PM UTC

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Never said they are irrational. But buying an expensive iPhone instead of cheaper Android seems irrational on the first look.
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