This tweet and the accompanying article are only a scandal if you believe that Spotify should only play music from major labels. If not, then why is it a scandal if a "Jazz in the background" playlist has some no name/SoundCloud artists? This sounds like music label propaganda.
Paul Graham
 @paulg
12 Apr 2022
I wonder if this was Spotify's plan all along: grow market share using real musicians, then switch to fake ones. If so it's a uniquely sinister version of the strategy of focusing on growth first, then margins. tedgioia.substack.com/p/the-…
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This is like writing an article saying it's a scandal that the most popular content on YouTube isn't Hollywood movies but instead content from virtual nobodies like PewDiePie and Mr. Beast who haven't won any Emmys or Oscars.
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Is it really? It seems more comparable to a bunch of automagically created filler videos inserted into streams of well-known YouTubers
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Is Spotify auto-generating filler tracks in Adele's album? If not then the analogy doesn't hold any water. Sometimes people are just outrage seeking to drive rage clicks.
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OK, true. It’s still weird to see artists being hugely successful despite or maybe because of no one consciously making a choice to listen to them, or probably not even noticing when they do. This is not some YouTube star getting popular because they’re accumulating fans
That’s entirely true and also not at all what the article is about

Apr 12, 2022 · 7:40 PM UTC
This tweet is unavailable
No need to apologize, my point is that while platforms surfacing unknown artists is undoubtedly great, the post linked in Dare’s original tweet (as I read it) described music explicitly created to be sneaked into uncaring, uninterested users’ playlists for the streaming revenue