This tweet and the accompanying article are only a scandal if you believe that Spotify should only play music from major labels. If not, then why is it a scandal if a "Jazz in the background" playlist has some no name/SoundCloud artists? This sounds like music label propaganda.
Paul Graham
 @paulg
12 Apr 2022
I wonder if this was Spotify's plan all along: grow market share using real musicians, then switch to fake ones. If so it's a uniquely sinister version of the strategy of focusing on growth first, then margins. tedgioia.substack.com/p/the-…
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This is like writing an article saying it's a scandal that the most popular content on YouTube isn't Hollywood movies but instead content from virtual nobodies like PewDiePie and Mr. Beast who haven't won any Emmys or Oscars.
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Replying to @Carnage4Life
Is it really? It seems more comparable to a bunch of automagically created filler videos inserted into streams of well-known YouTubers

Apr 12, 2022 · 4:53 PM UTC

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Replying to @stilkov
Is Spotify auto-generating filler tracks in Adele's album? If not then the analogy doesn't hold any water. Sometimes people are just outrage seeking to drive rage clicks.
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OK, true. It’s still weird to see artists being hugely successful despite or maybe because of no one consciously making a choice to listen to them, or probably not even noticing when they do. This is not some YouTube star getting popular because they’re accumulating fans