I honestly think PDF on the web needs to go the way of Flash. It sucks in every possible way.
The fact that most research papers are published as PDF, but not HTML is a real design and accessibility issue. Found a paper on design research that looks promising, and is freely available. But 3 vertical columns per page?!? Ouch.

Dec 3, 2019 · 5:55 AM UTC

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Because it’s used where an HTML document would be way more appropriate. All the time.