I wonder whether anyone has dared to try this within the EU, and whether someone has already tried to use GDPR on one of these vendors
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Yes, I don’t dispute that. My point is: If you setup beacons and collect data without consent, my non-lawyer take is you’re quite clearly in violation of GDPR

Jun 14, 2019 · 5:48 PM UTC

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Replying to @stilkov
Unless they later match the MAC to some PII (eg email when you “log in” to a store / mall WiFi) they don’t know who it is.