I wonder whether anyone has dared to try this within the EU, and whether someone has already tried to use GDPR on one of these vendors
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Jun 14, 2019 · 5:27 PM UTC

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Replying to @stilkov
That‘s the whole purpose of Apple iBeacon.
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Collecting PII without a person’s consent?
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Replying to @stilkov
AFAIK, some German malls do that with their "free" WiFi and bury it somewhere in the ToS you accept.
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But then they’d only be able to use it on the (small?) percentage of people who use that, wouldn’t they?
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Replying to @stilkov
Tracking like this is sold for several years, e.g. t3n.de/news/kunden-tracking-… the new thing is improved accuracy via BT and visual tracking via security cams
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That article is from 2013 (fascinating), but that only reinforces my question. Has someone tried to exercise their GDPR rights and/or filed a complaint about one of these?
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Replying to @stilkov
Would the location of an anonymous device really be personal information? Of course, if you connect it to other data or keep it for a longer time to recognise returning visitors it becomes PII but with proper hashing I'm not sure?
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I don’t see how they could, but in any case, it would be a nice test to see whether it’s completely pointless or actually useful.
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Yes, I don’t dispute that. My point is: If you setup beacons and collect data without consent, my non-lawyer take is you’re quite clearly in violation of GDPR
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