startups always want "the secret" to growth, fundraising, etc. the great and terrible news is the answer is just "build a great product".

Jun 12, 2014 · 8:27 PM UTC

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Replying to @sama
@sama And work your butt off.
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Replying to @sama
@sama @dan_hopwood even a great product needs to be sold!
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Replying to @sama
@sama that's certainly the foundation, but I wouldn't say "just" build a great product. sales/marketing often critical to success.
Replying to @sama
@sama @dcancel I've built one. I need marketing tactics.
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Replying to @sama
@sama Kung Fu Panda wisdom : There is no secret ingredient :)
Replying to @sama
@sama @pmarca the evidence suggests this is neither necessary nor sufficient
Replying to @sama
@sama in other words "product is king"
Replying to @sama
@sama @AustenAllred Yes! And in recent years, #startups are also investing in PR pre-launch to help growth.
Replying to @sama
@sama @pmarca if you are wringing your hands you can't roll up your sleeves. Just get to work solving a problem and building relationships!
@yarcom @sama @pmarca Luck is hard to measure, impossible to act on, and easy to misattribute :)