Who do you know or believe to be profiting every time you use a search engine?

Feb 21, 2017 · 7:00 PM UTC

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Replying to @mholzschlag
The companies that run the search engines.
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in part. There's a cascade. And specificity algorithms too!
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Replying to @mholzschlag
Advertisers - small and large, spammy and not. Data miners of all stripes.
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Replying to @mholzschlag
great question. If the results are valid, then I as the user. But if you mean monetarily, it is definitely not me 😂
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Replying to @mholzschlag
I assume the company behind the search engine. They get the ad revenue and the search data.