Web Standards Project 2: Bring about a set of professional standards, code of conduct and ethics to the Web design and development industry.

Different project, different name. Just my 2p.

Counter-offer: Same project, different standard type. (professional standards for the Web)

Maybe. Are standards a subset of ethics, the other way around, or two different things? Not sure offhand.

Social/Professional standards are as !important as technical standards. We've not fostered social and civic standards. We should.

As once I told someone re: a quixotic attempt to get browsers to play nice, success seems unlikely but it may be worth trying.