Note to marketers: if your email campaign subject line begins with the word 'leverage' I will redirect all to the old bit bucket. Thank you.

@mollydotcom What if it's about that tv-show? Or is that even worse to you? :)

@tasselflower I have other ways than email to catch up on my show information. There's this thing called 'the web' - haven't you heard? ;)

@mollydotcom Whaaaat?! Is it some sort of magic and witchcraft?

@tasselflower That it works at all indicates that yes, there may well be magic and witchcraft involved. Rainbows, unicorns and kittens too.

@mollydotcom Kittens! I love kittens!