Agreed, it's a shame. The saddest part is that those jobs often are the hardest to do well because many of those skills can't be taught or learned via a textbook or training alone. It's part of the problem with the branding and delineation of "soft" skills vs. "hard" skills IMHO.
Will highly valued soft skills would be things like time management, creative thinking, effective communication, listening skills, leadership, and teamwork.
How many people really really do those things well without a lot of experience? They're not all that teachable either:-)