This is a talk from Barry Schwartz, a psychologist who studies the intersection of human behavior and economics. He challenges the idea that more choice is more freedom. We are finding this belief to be tennuos, and that less may well be better than more! ted.com/talks/barry_schwartz…
3
1
6
I believe you’re right. We lived in the UK for several years, and I was surprised at the limited selection in the military commissary where we shopped. But it certainly made shopping much faster, easier, and cheaper.
1
1
Replying to @Cre8ivMuse
And of course this ends up playing out in the user experience world in regards to too many damn choices on a website this is been a real problem for me since geocities. I'm not even joking although it's funny. I was very amused by the salad dressings and the jeans, I related 😂

Jul 12, 2021 · 11:45 PM UTC
1