This is a talk from Barry Schwartz, a psychologist who studies the intersection of human behavior and economics. He challenges the idea that more choice is more freedom. We are finding this belief to be tennuos, and that less may well be better than more! ted.com/talks/barry_schwartz…

I watched that video the other day. I remember standing in front of a wall of confectionery in a 7-11 in London paralysed by the choice, wishing I could just ask for a bar of chocolate and the shopkeeper hands me their one and only variety.