This is a talk from Barry Schwartz, a psychologist who studies the intersection of human behavior and economics. He challenges the idea that more choice is more freedom. We are finding this belief to be tennuos, and that less may well be better than more! ted.com/talks/barry_schwartz…

Jul 12, 2021 · 8:07 PM UTC

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Replying to @mholzschlag
tenuous?
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Thank you. Alas, editing is not an option on Twitter :)
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Replying to @mholzschlag
I watched that video the other day. I remember standing in front of a wall of confectionery in a 7-11 in London paralysed by the choice, wishing I could just ask for a bar of chocolate and the shopkeeper hands me their one and only variety.
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I completely get it I was dying of laughter during the whole talk about the jeans. I love his energy he's definitely very compelling guy I wonder how you and I both came across it at similar times that's intriguing to me! Did you get some chocolate that satisfied you? LOL
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Replying to @mholzschlag
I believe you’re right. We lived in the UK for several years, and I was surprised at the limited selection in the military commissary where we shopped. But it certainly made shopping much faster, easier, and cheaper.
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And of course this ends up playing out in the user experience world in regards to too many damn choices on a website this is been a real problem for me since geocities. I'm not even joking although it's funny. I was very amused by the salad dressings and the jeans, I related 😂
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