It is controversial. It smells nicer to me than browsers attaching to Google, MS or Apple. Worse: Ads from social network sites! To me, it's a fist in the face of conventional ads. I think people misunderstand the point as well as the content model or Basic Attention Token (BAT).
I am perplexed by Brave. I think that substituting ads is a way to highkjack revenue from the content sites who attract more advertisement money to Brave's customers. This does not smell good to me.
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Replying to @SailorJX
That's a big part of it. The other is all the annoying crap. Modal, interstitial, pages and pages of ads unless you are blocking with an extension and even then you get nagged. One exception for me is actual news sites or information-rich sites I use regularly are whitelisted.

May 9, 2020 · 12:47 AM UTC

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