It is the true teacher who leaves the class knowing they have learned the most.
Tucson, AZ
Joined September 2006
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@mikecane FedEx's use of color and symbols is exceptional. See the arrow between the E and the x? ;)
@mikecane Yes, those are the core goals of any marketing, I'm referring to the delivery style.
@Sushubh :( Wasn't someone supposed to make me a sparkly wand so as the Web's Fairy Godmother I could wave all troubles away?
@mikecane Yes, neutralize colors and language (avoid double entendres for example) and diversify symbols and images of people.
@shadow2531 @aral Sometimes they nail it, and the videos they've made have been generally awesome.
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@katskii Exactly, we'll make sure there's shade for those that need it, and sun for those that want it, and plenty of high-test sunblock too
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If a company is trying to reach a global audience it must learn to use semiotics and language accordingly. Almost *opposite* of localization
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Campus crew and marketing are different beasts, @OperaNewZealand! @opera itself has great diversity. It's the marketing that doesn't.
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I talked a lot to Opera about how marketing for the US and in general had to diversify. "But we're Norwegian" doesn't cut it. /@aral
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Quite seriously, I was never comfortable with Opera's marketing. Not only is it just the perfect girls, but perfect boys too. All white.
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@aral yeah, when they asked me to wear a bikini in the snow I knew the relationship was over. Of course, @brucel picked up the slack.
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@gsnedders Glasgow playing the role of Philly? Not exactly good casting IMO.