How did they do it? They spoke to people’s patriotism. They spoke to people’s heartstrings. They spoke to people’s aspirations. They spoke to America’s founding principles. But all wrapped up in a pack of lies. The key to winning would be to do that too but to wrap it up in truth

Aug 28, 2020 · 11:24 AM UTC

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There’s actually more truth there than most people would like to admit. Years ago people in the Democratic Party decided we were too cool to talk about morality or patriotism. Which is tragic, because when you don’t give that to people they’ll be taken in by a counterfeit version
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With real stories. Storytelling is a powerful technique.
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Yep. Plus one other.
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