How am I supposed to tell you? You ran before in 2014 for CA Congress, came 4th, thus, you know about campaigning. Furthermore, your name recognition isn't all that bad, being a best-selling author and all that. Your platform it is rather progressive (no Bernie) but still.
You have to understand that "New Age" holism or coexistence which you believe in will not work out well for you in this moment, especially at this late stage of Capitalism. People are suffering. You have to name names. Wall street, fossil fuel industry etc need to be fought hard.