My guess is that it's facilitated by a network service running on the system, and that service will be quite vulnerable.

Common...

to think this is new is to ignore the crapware CD bundled with every mobo since literally forever :)

Call me when I can configure the BIOS via a mobile app.

You can flip the lights into a therapy mode to ease the burn after being verbally abused by 8 year olds in Call of Duty.

Isn’t the motherboard app literally the OS ?

Fairly sure there's been a few vendors with overclocking apps available for a while. I'm sure nothing can go wrong there.

All of this and you figure they would of had some better heat sinks in the mosfet's and a heat pipe on the south bridge at least. A bonus would of been integrated EK water block for the CPU. This is what in the car world we call #allshownogo