Vonage's 3-step strategy to retaining customers:
1. Make it near impossible to cancel
2. Charge absurd fees if a customer overcomes #1
3. Keep charging customers if they do manage to cancel
FTC action against Vonage results in $100 million to customers trapped by illegal dark patterns and junk fees when trying to cancel service. Vonage will be required to provide a simple way to cancel: bit.ly/3T1235y
Nov 4, 2022 · 6:39 AM UTC