*whispers* Look at the source lol

"De Beers influenced the choice of a diamond as the centerpiece for an engagement ring and even the price of the ring to be two months’ salary. The Washington Post described De Beers as 'a global cartel controlling mining, distribution, and pricing.'" sites.uab.edu/humanrights/ta…

"For a company that produces a product to signify love, such as an engagement ring, De Beers has left a significant amount of bloodshed and controversy in its wake."

"Since 2000, some independent diamond dealers have not only claimed to sell diamond bunches that they bought from rebel groups to De Beers, but also that De Beers was aware of the origin of the diamonds."

"Currently on their website, De Beers boasts that 100% of their diamonds are conflict free. However, the company only cites the Kimberley Process, a process they helped to create, in regards to this certification."

De Beers: those warm fuzzy feelings you get from looking at your diamond ring? It's the African suffering.