I've been unsubscribing from @Law360 emails and noticed that they are always cutoff in @gmail just above the unsubscribe link. I wondered how they were able to get Gmail to hide the unsub link, turns out there is a lengthy "Rising Stars" side column. /1 #darkpatterns
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The "Rising Stars" side column appears to be companies that were mentioned in the @Law360 news. For example, Akerman LLP was listed because of this headline: "Akerman Hooked With $1M Suit Over Bad Advice To Landlord" Pretty sure it's just filler to hide the unsub link. /2
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It also is telling that the @law360 emails lack the "List-Unsubscribe" header that surfaces the unsubscribe link in many email provider systems, including @gmail. In short, @law360 really makes you work to unsubscribe. /3
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Finally, once you do unsubscribe from @Law360, it takes them "up to 7 days" to remove you from an email list that takes them 0 days to add you to. I'm not sure if they're hoping you'll change your mind in those 7 days, or just want the ad revenue for another 7 days. /4

Feb 2, 2021 · 2:15 PM UTC