Finally published! "Τhe ‘wine revolution’ in the United States, 1960–1980: Narratives and category creation" in Business History. Very excited and pleased after so many years.. doi.org/10.1080/00076791.202…

The ‘wine revolution’ in the United States, 1960–1980: Narratives and category creation

This article examines the creation of product categories as a cultural construct. Categories serve not simply to classify different products but also to signify one’s taste. To examine how categori...

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Not even close to the same thing, but I’m reminded of my time in the 90s working with Kodak to roll out their digital cameras at computer stores, which until then cameras were only sold in camera stores.
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The initial effort wasn’t on competitive differential, it was on “what is a digital camera, how do they work, and why would you want one?” We trained store employees across the US and Canada.
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Replying to @bilcorry @AiHisano
It’s interesting now to see the rise and fall of digital cameras. Film cameras were better for a long time, then digital cameras caught up, but the advent of phone cameras crushed them all. Congrats on your paper!

Jan 30, 2021 · 2:00 PM UTC