Sadly, have to agree with the author. They've needed an identity refresh for so long, and now finally this? Ouch.
Today on Brand New (Reviewed): New Logo and Identity for @kroger by @DDB_Worldwide underconsideration.com/brand…
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They probably started with a modern design, then iterated until the CEO liked it, which ended up being mostly the old logo.
Nov 7, 2019 · 6:22 PM UTC