Loyalty programs will likely be exempt.
AB-846 (Burke) - Exempting "Customer Loyalty Programs" from CCPA's anti-discrimination/differential pricing provision. Passed 8-0 w/ amendment to restrict further sales. Also exempts services whose "functionality is directly related" to the collection of data (e,g, lotteries). 3/
Jul 11, 2019 · 2:07 AM UTC

