Is @instagram listening? A 🧵…
Two nights ago, my wife asks if I want an Oura ring. She’s kidding 😢 but someone at work had one. Tease.
Yesterday, first ad on Insta is Oura ring. She’s never googled it, watched a vid on it, nothing. Didn’t even know how it was spelled.
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She says Instagram must be listening; I say she’s 🤪
So we test. Last night we discuss at length something completely ridiculous; Tiffany rings. “We should get a Tiffany ring! My birthday is coming up!” Shit like that. She’s not into expensive jewelry. Never searched Tiffany.
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This morning, the first ad on Instagram… no it’s not Tiffany but it’s probably safe to assume Tiffany isn’t advertising on Instagram. But this hits too close to home to be coincidence.
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The problem with this test is any replies on Twitter might also feed the targeted ad machine.
vox.com/the-goods/2018/12/28…
Sep 22, 2022 · 4:14 PM UTC
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