I need a name for a business that wants to remain intentionally small in size, but not necessarily reach/impact...and who intend to remain independent. E.g. the @Basecamp's, @Todoist's, @buffer's of the world. Any suggestions?

I’ve heard the term “indieweb” used.

#IndieWeb more a philosophy for the web rather than a businesses. Though many companies (including mine) embrace these values. phrase you want is "small business" Also like @bryce idea of "real business" Let revenue define roadway. (quickthoughts.jgregorymcverr…)