It's a shame all the washed-up never-were comedians who hate Eric July didn't bother to even look through the Isom comic for material to complain about, because I definitely found a legitimate grievance 5 minutes in.
Comic books had ads for years and years and years. The reason his wife's store ads aren't brought up as often as it should be is because it's such a norm.
It's another reason comics is a dying market.