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Silicon Valley Business Journal @svbizjournal
9 Jun 2020
What's it like rolling out a rebrand after 25 years — during a pandemic? @marvellsemi marketing chief Chris Koopmans sat down to tell us:​ bizjournals.com/sanjose/news…

Marvell marketing chief on rebranding after 25 years, during a pandemic

Marvell Semiconductor had the same logo for 25 years. The Santa Clara chipmaker was all set to roll out a new look — and then the Covid-19 pandemic hit.

bizjournals.com
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Marvell Technology
@MarvellTech
9 Jun 2020
Replying to @svbizjournal
@svbizjournal features our very own @koopmans_chris, executive vice president of marketing and business operations at #MarvellSemiconductor on rebranding after 25 years to #TheNewMarvell. Read more: bizj.us/1q4es3

Marvell marketing chief on rebranding after 25 years, during a pandemic

Marvell Semiconductor had the same logo for 25 years. The Santa Clara chipmaker was all set to roll out a new look — and then the Covid-19 pandemic hit.

bizjournals.com

Jun 9, 2020 · 6:37 PM UTC

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