The snarky pessimist in me quips "let's get out there and develop it!" but the reasonable person says this is the only kind of language that some people will hear in order to preserve land. Preserving land = no land conversion.

Page 15 of the Summary might be of interest: "Comprehensively evaluating the ways that a specific nature’s contribution to people supports quality of life can be most effective when taking into account the multiple values and value systems associated with that contribution"

Can you write that in copy that will be clear and relatable to the general population?

Of course - but as you know the priority @IPBES audience is not the general population - our role is to present the best-available expert evidence for decision-makers to make better choices.

Presenting 3 years of research by 100 experts from 23 countries drawing on more than 3,000 sources to 130 Governments presents certain framing challenges - which is why we look to advocates like yourself to use the evidence in more accessible ways

That said, the two media launches for the @IPBES assessments in March generated more than 5,400 articles, in >2,300 news outlets, in 121 countries and 37 languages - so it's not totally inaccessible: goo.gl/6tHn9t

Great. I'm glad. But that's orthogonal to what I asked, which was for your benefit. When on Twitter, expand your reach by speaking to a general audience. They'll respect you for it. It may take 5 attempts but it's worth your time to parse it out. Some of them can't; many won't.

Thanks for the advice - but again, the general audience (even on Twitter) is not our priority target. Still...past 12 months our Twitter base grew 811%, impressions by 178% and engagement by 649% - we are quite happy with our current approach

Yet you seem to be schooling me about your importance, rather than clarify a reply that I did not understand. Why frustrate people needlessly?