Global colour authority @pantone 🎨 has released a new tone inspired by the world's oldest pigment. The pink hue from marine sedimentary rocks dating back 1.1 billion years aims to draw attention to #biodiversity loss. 🌺🦩 More from @thedieline: thedieline.com/blog/2022/9/1…

Pantone and Tealeaves Call Attention To Biodiversity Threat With New Fossil-Inspired Color

Based on pigments made from 1.1-billion-year-old marine sedimentary rocks of the Taoudeni Basin in West Africa, Pantone’s new color is a bright pink hue.

thedieline.com

Oct 1, 2022 · 8:23 AM UTC
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