I find it weird they are blatantly saying they are doing this because of just because they are trying to capitalize this in a profitable way. Sure other companies just slap rainbows on their logos but isn't this the same thing?

Mario is G GAME for kids why they putting this in here

The only reason they’d make Mario gay is to net brownie points from a more progressive Western audience. This helps no one and emphasizes no stance Nintendo holds other than taking an extra step beyond a rainbow pic for money. Guess it works though if y’all are falling for it.

There'd better some rivals-to-lovers shit

This is huge

"So long gay Bowser", said Mario on his walk of shame from Bowser's house