Expedia's new identity by Pentagram features an "immediately recognisable" logo that looks to allow the brand to "own the e": bit.ly/2I6kuS6

Mar 27, 2018 · 1:37 PM UTC

12
18
9
41
Replying to @Design_Week @pentagram
The 'e' icon Looks kind of interesting but it looks super weird in the word mark.
Replying to @Design_Week
I can't believe Pentagram let this out the (back) door.
Replying to @Design_Week
Maybe it'll grow on me...
Replying to @Design_Week @pentagram
Ooh no. 😳 😬 That looks horrid. All very unbalanced.
Replying to @Design_Week
Very expensive crap.
1
Replying to @Design_Week
The 'e' they own should stand for embarrassing.
1
Replying to @Design_Week @pentagram
Internet explorer, is that you?
1
Replying to @Design_Week
Yeah, sure it does.
Replying to @Design_Week @pentagram
A lot of people are missing the cleverness of the E icon. Curled up it resembles a silhouette of a plane, straightened out the tail would be upside down but the subtle hint is there within the letter form.
Replying to @Design_Week
so so
Load more