The recent rebrands of @Google @Airbnb @Spotify and @Pinterest seemingly followed a trend of moving from characterful to clean, sans-serif styles. Is the logo still the most important part of a brand’s image? bit.ly/2oDMw05

Mar 10, 2018 · 4:18 PM UTC

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Replying to @Design_Week @Google @Airbnb @Spotify @Pinterest
Established brands - no
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Replying to @Design_Week @Google @Airbnb @Spotify @Pinterest
Perhaps you should showcase the full branding. All of those brands except one have distinct logomark that is more commonly used or used together with the text. Most of these brand never use this logo text by its own, and it’s not really the important element of the branding.
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Replying to @Design_Week @viewcreative @Airbnb @Spotify @Pinterest
I like the @Google sans serif logo as it retains the slight whimsical e at the end of the word mark. The rest are just boring "jump on the sans serif band wagon" poor attempts at design.
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