Sorry Adam, looks like the tweet had the wrong expiry date on it. Have changed and you won't see it again (sure you've formed your opinion on it by now!) Kind regards, DW

Things have to evolve once the new season starts people will forget the old one quickly

....scalextricesque....😉

I guess it is the same issue as when @PepsiCo had rebranded it's Tropicana, orange juice, in 2009. And then sales dropped a whopping 20%. But let's hope hope things will turn out to be right for @F1's new identity.

At first, I didn't like it, but now it has grown on me. It's very easy to see/communicate and is a modernization of a clasic logo