Mini has revealed a new, retro-inspired logo, which has been designed in-house: bit.ly/2AraBLC

Jan 1, 2018 · 6:30 PM UTC

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Replying to @Design_Week
I find myself in quite a quandary over this update (without knowing the brand overly well admittedly). I'm not sure it fits. I know Mini represents fun/free spirits but at the eod it is a motor vehicle, which could/should be described as "luxury" items. Luxury this is not.