Michael Wolff scrutinises logos which he believes have fallen short and offer little more than “visual nonsense”: bit.ly/2e7z4fd

Oct 22, 2017 · 7:00 AM UTC

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Replying to @Design_Week
A misconception of what #brands are. A must read by a genuine guru, and there aren't many.
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Replying to @Design_Week
A rant worth reading #logomojo #brandingbuddy
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I think this is the same article. Which makes me wonder... does one industry leaders’ opinions really warrant another tweet by @Design_Week 12 months later 🤔
Replying to @Design_Week @ZeCraft
Not enough examples.
Replying to @Design_Week
same old tired 'good' examples... lauding Pret which is about as naff as you can get!
Replying to @Design_Week
Yes good rant, but love the Charley Barsotti cartoon. So good. Such a loss 😞
Replying to @Design_Week
Well worth reading & true in so many other instances too. Design that isn't ingrained into culture & practice becomes no more than styling
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