New Premier League identity looks to “talk and not shout”:
bit.ly/1Q4NVjx
Feb 9, 2016 · 9:13 AM UTC
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@Design_Week a little flat, not very aspirational, very 'on trend'. Some brands should be ok with shouting, it is the PREMIER LEAUGE
.@Design_Week Undecided on first glance. Makes me think of a law or investment business not a football league.
@Design_Week not really a fan, doesn't present its self as a prestigious or premier brand.