Morrisons trials new ID and registers 7 new logos – but says it is not rebranding: bit.ly/1OhUQc4
Oct 6, 2015 · 1:27 PM UTC
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@Design_Week So @Sainsburys "own" big oranges, now @Morrisons "own" big lemons – hey @Waitrose I've got a great idea for an apple identity!
.@Design_Week — Looks a bit like a hayfever tablet brand. Bit clinical in my opinion.
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