@Design_Week Strong work, but can any mint makes consumers “live boldly, unapologetically and with a sense of fun”.?

@ac_seventhree @Design_Week Brands have lofty ambitions which is great, but sometimes they just strike me as a bit over-reaching..

@ac_seventhree @luketonge @Design_Week should have gone with pure nonsense. Proposed the mints could actually change your life...

@ac_seventhree @luketonge @Design_Week Agreed - although I do find the word-marque almost as hard to swallow as the post rationalisation.