Andrex rebrands, with a new focus on "cleanliness and routine": bit.ly/16RVOcK
Feb 11, 2015 · 2:26 PM UTC
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@Design_Week @FressshImage routine ?
Can't get much more routine than wiping your arse after every shit
@Design_Week rebrand... It's toilet roll, blue, says Andrex and has a puppy on it. Where's the rebrand?
@Design_Week Instructions? On toilet roll? Seriously? bit.ly/16RVOcK
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@Design_Week Always suspicious when a product rebrands...true to form Andrex the latest to shrink their product but keep the same price.
@Design_Week Rebranding used as a tactic to become more accessible. We're looking forward to seeing the results of the Andrex rebrand!