We look at how the new @DeviantArt identity was developed: bit.ly/12rrxzp

Dec 5, 2014 · 10:46 AM UTC

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Replying to @Design_Week
@Design_Week @DeviantArt I keep looking at the logo and I see no "d" or "a"... So, what is it really? Looks more like a funny "z" O.o?
Replying to @Design_Week
@Design_Week @DeviantArt It's a Z with a / in it <.<'
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Replying to @Design_Week
Thanks for the write-up @Design_Week! More details of the process in the full case study: movingbrands.com/work/devian…
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Replying to @Design_Week
@Design_Week @DeviantArt it continues to look like the sign for inequality ≠ Not a good thing for an art site I believe.