“@Design_Week: Waitrose rolls out new brown sauce packaging – designed by a seven-year-old: bit.ly/1lvELV4 nitter.vloup.ch/Design_Week/stat…”

@Design_Week @CreativeReview More acurate headline: "Waitrose PR makes decision to include childs drawing on label for easy design press"

@Design_Week I think the original illustration was Emma Dibben, not just the in-house team I may be mistaken though emmadibben.com/

@Design_Week says 6 on the bottle

@Design_Week designed or illustrated? Surely a 6/7 year old would typeset a little better than that..