Heineken redesigns cans as part of bid to appeal to 'contemporary city-dwelling men': bit.ly/UaPeZu

Jun 4, 2014 · 10:35 AM UTC

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@Design_Week @Heineken_US trying to be like @PabstBlueRibbon @carolineboz @RachaelKroth @RICHmanTODD
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@Design_Week @CreativeReview Does this support @MrGeorgeClarke theory: Men better than women at visualising?
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Wondering if Heineken's new cans are available at Macy's... (h/t @Design_Week) bit.ly/UaPeZu
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@Design_Week Which contemporary city-dwelling men? the ones who live in penthouses or the ones on park benches?