Michael Bierut has created a new identity for merged publishing giant Penguin Random House: bit.ly/1pCvgU8
Jun 3, 2014 · 1:27 PM UTC
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Random Penguin House would be better @Design_Week: Michael Bierut identity : bit.ly/1pCvgU8 nitter.vloup.ch/Design_Week/stat…”
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@Design_Week @DesignedgeMag random penguin house sounds better
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.@Design_Week @CreativeReview Wow, the letter spacing and leading too is REALLY tight.
@Design_Week @CreativeReview That's a lovely identity. Liked it instantly without knowing anything about it. Great strategy thinking.
@Design_Week ...or perhaps an intrepid Penguin who visits a different house every day, at random?