Amazon's Lovefilm rebrand (bit.ly/1mhoQpl) has led to a decline in subscribers, says @MarketingWeekEd: marketingweek.co.uk/sectors/…
Apr 17, 2014 · 2:01 PM UTC
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@Design_Week @MarketingWeekEd it's dreadful, wrong decision, appalling communication, crap execution. Destroyed a good brand.
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@Design_Week @MarketingWeekEd I'm not surprised, it's characterless and soulless. Shows the power of a good/bad brand.