Do we want happy, vacuous brands? Why tone of voice is important: bit.ly/1cgvOKi

Mar 7, 2014 · 3:09 PM UTC

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Replying to @Design_Week
@Design_Week Often wondered this. Personally, writing as a consumer, endlessly happy & vacuous brands make a bland & unconvincing landscape.
Replying to @Design_Week
A must read article for 2nd years! “@Design_Week: Do we want happy, vacuous brands? Why tone of voice is important: bit.ly/1cgvOKi”
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