Is 'branding' the new 'digital' - a misunderstood concept tacked on to communications briefs? bit.ly/1bEBjCs

Feb 17, 2014 · 11:24 AM UTC

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Is 'branding' the new 'digital' - a misunderstood concept tacked on to communications briefs? bit.ly/1bEBjCs via @Design_Week
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@Design_Week brands provide meaning and satisfy emotional needs more so in the digital age blogs.hbr.org/2014/02/the-br…
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@Design_Week errrrr yeah